Assignment 18- Customer Avatar
This man is 35 years-old. He has two children, a wife, and two dogs. This family lives in New Jersey but has a condo in Vermont which they visit in the winter frequently. The mountain that this family chooses to have a condo at is Stratton Mountain located in southern Vermont. They chose Stratton Mountain because it is a well developed and popular mountain in Vermont, and it is not too far to drive to. They also really love how Stratton has a village with shops and restaurants. He enjoys going snowboarding with his kids and his wife, but they always worry about leaving the dogs for too long in the condo.
This man drives a Cadillac Escalade; a car big enough for his family and his dogs when necessary. He is middle class- upper class, since going to a ski resort is a relatively expensive trip. However, not all of the people using this product have to fit that range, since the price of boarding a pet is not too high. This man and his family are avid snowboarders and try to go up as much as they can. They enjoy taking advantage of the mountain's conditions when they are excellent. He would much rather bring his dogs with him to the mountain then leave them at home because they are part of the family.
I have a few things in common with this man. My parents taught me how to ski and snowboard at a super young age. I learned to ski when I was two and snowboard when I was five. My family also has a condo at Stratton mountain and my family has four dogs and two cats. I love going snowboarding; it is my favorite thing to do in the world. My family also brings our dogs with us, because they are part of the family and they love the snow too. On bluebird days or days with fantastic conditions, my family and I always worry about our dogs. Using this service would be fun for the dogs, and allow us not to worry as much about them. I think that it is no coincidence that I have many things in common with the customer avatar. I love being up at the mountain and opening a business like this would be a dream.
Hi Mads, this is exactly the type of customer I think of when I think of the service you're offering. I think you went into great detail and obviously you are very familiar with this customer as it seems you relate very well! It is great that you are so familiar with this market segment because your family has been in the same situation with your own dogs, so you know exactly what customers are seeking.
ReplyDeleteHi Mads, I am really impressed with the level of detail you included as your customer avatar. I can tell you put thought into it rather than simply painting the picture of an avid snowboarder/skiier. I can tell you took a lot of your inspiration of your customer avatar from your personal connections with your service. Clearly this is something you know first hand, which gives you credibility in describing your customer profile.
ReplyDeleteHey Madison, to start I feel this avatar logo you selected for yourself is perfect for you. I know you have talked about your passion for skiing/snowboarding for awhile now and that you started from a very young age. So a person hitting a slope is a great image to use to represent yourself. You expressed many common themes between your avatar, yourself, and your service you are planning to operate. Having these similarities will make it easier for operations to flow smoothly!
ReplyDeleteGreat post, Madison! I can really appreciate the level of detail you put into your avatar description. You align very well your avatar and your comparison of the two of you was very thorough. Your goals of opening a mountainside business sounds like a great dream and I hope you find a way to achieve your goals. Good luck!
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