Assignment 12- Figuring Out Buyer Behavior No. 1
Choosing a Segment: The segment that I opted for this assignment is a segment for people who ski or snowboard. All of the people that I interviewed love to ski or snowboard. For them to qualify for this segment, they also need to have a pet.
Interviews: The first person I interviewed is a 25-year-old male who has one dog. He loves bringing his dog with him to the mountain. He always knew that part of bringing his dog with him to the mountain was that he was going to have to take care of him. He never thought of the service, but he likes the idea. The second person that I interviewed is a 40-year-old woman who loves going to Vermont, but she does not ski or snowboard. Her family snowboards while she does other things with her friends, and takes care of the dogs. Since she is there, the service would not be necessary for them.
The last person that I interviewed was a 20-year-old boy who lives on the mountain with a few friends. He has a dog, and the dog is very comfortable at their condo. He doesn't know if he would want to bring his dog to be boarded, but he is not opposed to paying $20 for a home visit on certain days when he wants to stay out on the mountain all day.
What I Learned: After interviewing three more people, I learned that people have different circumstances and may not always need to use the service. Everyone I talked to mentioned that they liked the idea of the business, and it would be comforting to know that it was there. Some people have no problem stopping their day to let out their dog, whereas other people claimed they would be regulars to the service. One thing everyone mentioned was that the prices of the service were reasonable and not overpriced.
How I Would Describe This Segment: I think that a segment that includes people who ski or snowboard regularly is very specific, and adding a pet to the mix makes it more specific. Growing up in the northeast, and always going snowboarding is a tradition that I will never forget. People either like snowsports or don't. These people all love snowboarding or skiing, and it is a big part of their lives. If someone is not passionate about being on the mountain, then they do not fit into this segment.
Interviews: The first person I interviewed is a 25-year-old male who has one dog. He loves bringing his dog with him to the mountain. He always knew that part of bringing his dog with him to the mountain was that he was going to have to take care of him. He never thought of the service, but he likes the idea. The second person that I interviewed is a 40-year-old woman who loves going to Vermont, but she does not ski or snowboard. Her family snowboards while she does other things with her friends, and takes care of the dogs. Since she is there, the service would not be necessary for them.
The last person that I interviewed was a 20-year-old boy who lives on the mountain with a few friends. He has a dog, and the dog is very comfortable at their condo. He doesn't know if he would want to bring his dog to be boarded, but he is not opposed to paying $20 for a home visit on certain days when he wants to stay out on the mountain all day.
What I Learned: After interviewing three more people, I learned that people have different circumstances and may not always need to use the service. Everyone I talked to mentioned that they liked the idea of the business, and it would be comforting to know that it was there. Some people have no problem stopping their day to let out their dog, whereas other people claimed they would be regulars to the service. One thing everyone mentioned was that the prices of the service were reasonable and not overpriced.
How I Would Describe This Segment: I think that a segment that includes people who ski or snowboard regularly is very specific, and adding a pet to the mix makes it more specific. Growing up in the northeast, and always going snowboarding is a tradition that I will never forget. People either like snowsports or don't. These people all love snowboarding or skiing, and it is a big part of their lives. If someone is not passionate about being on the mountain, then they do not fit into this segment.
Hey Madison,
ReplyDeleteI think you have a very specific segment when you choose to segment skiers or snowboarders who bring their pets with them while they travel places to go ski/snowboard. This is exactly your target market of people who will need your service to fulfill their unwanted need. Also, I think you interviewed very good participants because they helped express to you who actually would want too and be able to capitalize on your service.
Hey Madison, I think your target segment is very specific, but since you fit into this segment I think it is an advantage because you know the customers wants and needs and will be able to tailor the business to them perfectly and really understand their behavior. I also agree that your prices are great. Many pet services are very overpriced and that is the factor that turns customers away the most in my opinion.
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